We at Ilkin Vitray think that the most important logo elements are clarity and simplicity. People need to be able to read and relate to what they see before them. One of the greatest designs can be made out of those two things mixed together if a quality idea is achieved. Simplicity is the main key to every logo design in the world. Logo should be simple, timeless, appropriate, memorable and versatile. It should be able to capture the attention of the consumers and make them trust in that brand. These elements are making an effective logo. They are what make a logo stick in the minds of potential consumers and customers.
Simple logos are always easy to recognize. When people see something that is easily recognizable, it will get stuck in their minds for good on a subconscious level, making them come back to that logo over and over again.A memorable logo is the best logo. You have to make a logo that will work well with the people so when they just hear about it, your brand immediately comes to their mind. The timeless logo means a clear and secured future. It is important that your logo lasts for a very long time and you want to make it memorable. These two elements are closely related because memorable logos are usually timeless. You can see that some time a simple font can make it all like the Daqian Times Newspapers.
Versatile logos are the most memorable ones because they look good in any shape, color or size. Making your logo versatile is one of the most important things that you can do and that would be the most important logo element. We did redesign the cash for cars Sydney logo with simple colors. Your logo is like a statement that is speaking for your brand to the appropriate audience. Font, size or color mean nothing if your logo is inappropriate, we had the best font but the wrong color and for this reason we had to redesign Atlantic restaurant equipment supplier. It will not have a reach that you wanted because it is not sending the right message. Always keep in mind the main purpose of a logo. It is to identify and to derive a meaning of the things it represents and symbolizes. It is a public face of your business.